NOTES: I have used whole wheat flour here; you can use all-purpose flour or maida too.
For a more decadent flavor, stir in a tsp of instant coffee powder in the dry mix before making the cake batter.
Decorate as you wish; either with colored sprinkles, chocolate chips (white or dark), nuts, dried cherries etc.
If you do not have a heart-shaped cookie cutter, just cut them into squares and proceed.